Post link 18 February 2016, 7:31
Smartphone launched for the price of a coffee
The company behind it, Ringing Bells, says its mission is to give citizens in rural and semi-urban areas access to digital technology.

http://www.mastakongo.com/news/images/Articles_photo/2016/February/freedom_251_7_ndtv.jpg

By Neville Lazarus, Sky News Asia Producer | Sky News – 18 Feb 2016

Such parts of India have a population of half a billion people.
The Freedom 251 phone (costing Indian Rs 251) has a four-inch screen and runs Android Lillipop software.
It has a 1.3GHz quad-core processor and 8GB of memory, which can be expanded to 32GB.
There are cameras back and front.

http://www.mastakongo.com/news/images/Articles_photo/2016/February/freedom-251.jpgA women's safety app is pre-loaded, while other apps are aimed at farmers, fishermen, and provide medical assistance to the elderly.
Ringing Bells is offering a one-year warranty and has more than 650 service centres across the country.
It is working with two Indian government initiatives.

India is the second-largest mobile phone market in the world, behind China, but only 19% of the population are on the internet.
A report from the Internet and Mobile Association of India, and KPMG, says that India has 236 million mobile internet users.
That figure is expected to rise to 317 million next year.

But there are doubts about whether the Freedom 251’s low price is commercially viable.
A mobile entrepreneur, Sachin Gaur, told Sky News: "India is a country of announcements and such launches need to be taken with a pinch of salt.
"It's an artificial pricing and subsidised by companies and investors. It's got to have a longevity and be able to sustain itself.”
Pointing to the Akash tablet, launched for just £30 in 2011, Mr Gaur said: "It fizzled out as it was unsustainable and fell by the wayside."



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Topic edited 1 times, last edit by RouTe, 18 February 2016, 7:39  

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